ETHNIC FOOD FLAVOURS
It is supposed that food is a way to determine the cultural and traditional diversity of any geography. Indian food is intended to be eaten socially in either family, friends, or relatives until everyone is satisfied. The food is served with great care of love from guardian of the family. The apt selection of ingredients in Indian food is unique from the rest of the world, and the cooking style makes it perfect. Each region or religion in India has its own food practices. However, certain indigenous food products are consumed by all age groups, all religions, all classes on every possible occasion, and they enjoy popularity over pan India.
People are ready to pay extra for the authenticity of ethnic food. Authenticity can be regarded as recipes from the native place, which includes local ingredients and its exclusive processing method. There are few aspects which plays key role in designing of ethnic food.
- Technique (recipe/formulation/method)
- Geography (climatic conditions/ terrain)
- Culture (social/ religious)
- Economy (profitability/ availability)
Flavour technologists are always in the race to fulfill the demands of consumer taste buds. Ethnic flavours has promising future because consumer finds comfort in the authentic taste which is already familiar. Millennials and Gen-Z are searching for that piece of legacy that originates from foods they’ve known from family. Now consumer needs a traditional taste infused in modern convenience, fulfilled through flavour route. Ethnic flavours tries to mimic the taste and aroma of ethnic foods which can then be applied in desirable food applications. The development of ethnic flavour involves following practice-
Research of existing food recipe
Understanding of history & culture behind the food product
Proper raw material selection mimicking to ethnic food
Right flavour formulation method
Attractive application to appeal the consumer
Ethnic flavours have ability to offer bold and distinct sensation to food applications. Many ethnic flavours have shown their dominance in Indian market. Paan flavoured mint, Thandai flavoured cereals, Papad flavoured chips, Aamras flavoured drink are few of them. Food categories like snacks, Ready-To-Drink, Ready-To-Eat, plant-based are having more potential to accommodate the ethnic flavour trend. Giant food brands are offering the products with ethnic flavors that satiate consumers’ desire for culinary adventure. This also helps to highlight value offering in promotional activities. As demand for ethnic flavor combinations is becoming more mainstream, brands must keep in mind consumers crave for tasty products made with clean and simple ingredients for the healthy lifestyle.